55 YOURPUBLICIMAGEMATTERS DEMONSTRATE YOURBRAND MEETBRIANMILLER Dean of DU’s Global Campus Former CIO at DU Brian “gets” social media and branding. Positive? Professional Motivated Involved Healthy Friendly Collaborative Supportive Engaged Aware Sensible Curious Improving Approachable Negative? Sloppy Lazy Aloof At Risk Mean Argumentative Detracting Disconnected Clueless Senseless Impassable Stagnate Frightening PROFESSIONAL POSITIVE APPROACHABLE BRIAN’SPRESENCE DOYOUAPPEAR: COLLABORATIVE SENSIBLE ENGAGED MOTIVATED 55