54 Davenport University Career Services Guide Your Brand • Your “brand” tells others who you are as a professional or what you hope to become • Your “brand” is demonstrated visually, verbally and in action • Your “brand” tells people what they can expect from you • Your “brand” is purposeful and clear • Build your “brand”, build your prospects WHATAREYOUPROFESSIONALLY? WHATISYOUR “PERSONALBRAND?” What is seen about you… • Your “brand” appears on LinkedIn, Facebook, Twitter, in class, at work and in public • Are you acting professional, following industry groups, obtaining certifications, showing leadership? • Are you non-political, positive self image, inclusive, balanced, friendly, alcohol and drug-free? • Are you engaged in professional or community events, volunteering, contributing to something? WHATYOUSAYABOUTYOURSELF 30-Second Commercial | Elevator Pitch (See page 59) What you say about yourself and how you demonstrate it defines what is being said by others: • What peers and others say about you to their contacts is invaluable… if it is positive • “I have a friend who’d be great for that job, they have a degree in…; they have been involved in…; and they are looking for a position in this field” • “You should talk to…. I met them at school and they are looking for this kind of opportunity” • “I have just the right person for your position. They were just saying the other day that they were looking for something… and I know they’d be great at it because…”